On the computer, smartphone or tablet, on TV, in the cinema, in magazines, on posters, on the bus: pictures pop up everywhere, TV commercials and contests are on, posters and stickers hang. We're bombarded by marketing all day long, and sometimes we're even really haunted by it. But what distinguishes good advertising from bad? Why is one brand cool while another is sporty, chic or staid?
When Paul comes to school with new sneakers, a discussion begins in the playground about trends and group membership, digital marketing, target groups, customer needs, filter bubbles and media literacy. The children learn that there is an idea behind every brand, why we like to be influenced by influencers, and what marketing has in common with a sandwich. For more competence in dealing with advertising and media Written by a marketing expert for children A highly topical subject in times of social media and information overload Many examples of well-known brands that children and young people know.
Cary Steinmann holds a PhD in Marketing from the University of Fribourg, and has worked as a marketing strategist for various companies. From 2006 he held a professorship in Marketing, Communication and Luxury Goods Marketing at the ZHAW. Since 2016, Cary lives and works independently in Montreux.
After her studies, Laura Simon worked as an editor and project manager at the publishing houses Hier und Jetzt, NZZ Libro and Helvetiq. The French-Swiss dual citizen loves language(s). When she's not bending over a text, she's singing wry blues notes, eating chocolate or doing yoga.
Elīna Brasliņa is an illustrator from Latvia. She has illustrated more than twenty books so far, mainly children's books and novels for young people by Latvian authors. Books illustrated by her have been published in the UK, Ireland, France, Spain, Belgium, South Korea and several other countries. She also does production design for animated films and creates feminist art in her spare time.
Age: From 8 years
Content: 64 pages
Dimensions: 24x27x1,5 cm