100 percent

Pursue 100% with unwavering dedication.

“100%” is an absolute goal that is beyond human ability. However, if 100percent from Japan strive for 100% and produce something close to this goal, they believe it will touch people's hearts.

Commercialization is not the end point of 100percent's product design, but they want to constantly improve and change, and continue to search for things that fulfill latent desires.

100percent products are designed in Japan and manufactured with the highest level of quality. Many of their products are thoughtfully designed and manufactured by combining centuries-old traditional Japanese beauty with new, cutting-edge processes.

100percent aims to make creations that resemble something familiar, but at the same time enhance it in a way that signifies innovation.

100percent was founded by Nobukuni Tsuboi in Japan in 2001.