LESS, BUT BETTER | BOOK | Dieter Rams | German & English | Gestalten Verlag
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Description
Few product designs are as long-lasting as the creations of Dieter Rams. Almost everything designed by the most influential designer of the twentieth century is considered a classic today. This new and revised edition of Less but Better shows once again why Dieter Rams' design approach will be relevant for the foreseeable future.
The ideas of what good design can and must achieve are constantly changing due to cultural and technological developments. However, Dieter Rams has established ten principles that advocate for a puristic, almost imperceptible design. These principles are still considered timeless foundations of design theory and practice today.
Less but Better does not claim to be a complete documentation of Dieter Rams' work, nor does it claim to tell the entire story of the Braun company. Rather, the book explores the ideas, criteria and methods behind Rams' creations and shows how a changing culture of product manufacturing led to universal design standards. From his reflections on design ethics and values, we can distill a clear paradigm for future design - because one principle has remained unchanged over the years: less is simply better.
The editors: Dieter and Ingeborg Rams Foundation, Jo Klatt
Authors: Dieter Rams
Features: 155 pages, full color, softcover
Release date: March 2014
Size: 21 × 29.7 cm
Language: German & English
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