TING! | Wie MARKETING die Welt verführt | KINDER-WISSENBUCH | Cary Steinmann & Laura Simon | Helvetiq - Charles & Marie

TING! | Wie MARKETING die Welt verführt | KIDS-KNOWLEDGE BOOK | KINDER-WISSENBUCH | Cary Steinmann & Laura Simon | Helvetiq

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Description

Attention, advertising!

On the computer, smartphone or tablet, on TV, in the cinema, in magazines, on posters, on the bus: pictures pop up everywhere, TV commercials and contests are on, posters and stickers hang. We're bombarded by marketing all day long, and sometimes we're even really haunted by it. But what distinguishes good advertising from bad? Why is one brand cool while another is sporty, chic or staid?

When Paul comes to school with new sneakers, a discussion begins in the playground about trends and group membership, digital marketing, target groups, customer needs, filter bubbles and media literacy. The children learn that there is an idea behind every brand, why we like to be influenced by influencers, and what marketing has in common with a sandwich. For more competence in dealing with advertising and media Written by a marketing expert for children A highly topical subject in times of social media and information overload Many examples of well-known brands that children and young people know.

Cary Steinmann holds a PhD in Marketing from the University of Fribourg, and has worked as a marketing strategist for various companies. From 2006 he held a professorship in Marketing, Communication and Luxury Goods Marketing at the ZHAW. Since 2016, Cary lives and works independently in Montreux.

After her studies, Laura Simon worked as an editor and project manager at the publishing houses Hier und Jetzt, NZZ Libro and Helvetiq. The French-Swiss dual citizen loves language(s). When she's not bending over a text, she's singing wry blues notes, eating chocolate or doing yoga.

Elīna Brasliņa is an illustrator from Latvia. She has illustrated more than twenty books so far, mainly children's books and novels for young people by Latvian authors. Books illustrated by her have been published in the UK, Ireland, France, Spain, Belgium, South Korea and several other countries. She also does production design for animated films and creates feminist art in her spare time.

Age: From 8 years
Content: 64 pages
Dimensions: 24x27x1,5 cm
Language: German

Important note

⚠️ Caution! ⚠️
The product contains small parts and is not suitable for children under the age of three.
There is a choking hazard due to small parts that can be swallowed.

Further information for the EU:
German: Nicht für Kinder unter 3 Jahre. Produkt enthält Kleinteile. Erstickungsgefahr.
Bulgarian: Внимание: Не е подходящо за деца под 3 години. Продуктът съдържа дребни части. Опасност от задушаване.
Danish: Advarsel: Ikke egnet til børn under 3 år. Produktet indeholder små dele. Kvælningsfare.
English: Warning: Not suitable for children under 3 years. Product contains small parts. Choking hazard.
Estonian: Hoiatus: Ei sobi alla 3-aastastele lastele. Toode sisaldab väikesi osi. Lämbumisoht.
Finnish: Varoitus: Ei sovellu alle 3-vuotiaille lapsille. Tuote sisältää pieniä osia. Tukehtumisvaara.
French: Attention: Ne convient pas aux enfants de moins de 3 ans. Contient de petites pièces. Risque d'étouffement.
Greek: Προειδοποίηση: Μην το χρησιμοποιείτε για παιδιά κάτω των 3 ετών. Το προϊόν περιέχει μικρά εξαρτήματα. Κίνδυνος πνιγμού.
Irish: Rabhadh: Níl oiriúnach do leanaí faoi 3 bliana. Tá codanna beaga sa táirge. Dainséar tachta.
Italian: Attenzione: Non adatto a bambini sotto i 3 anni. Il prodotto contiene piccole parti. Pericolo di soffocamento.
Croatian: Upozorenje: Nije pogodno za djecu mlađu od 3 godine. Proizvod sadrži sitne dijelove. Opasnost od gušenja.
Latvian: Brīdinājums: Nav piemērots bērniem līdz 3 gadiem. Produkts satur sīkas detaļas. Aizrīšanās risks.
Lithuanian: Įspėjimas: Netinka vaikams iki 3 metų. Produkte yra smulkių dalių. Pavojus užspringti.
Maltese: Twissija: Mhux tajjeb għat-tfal taħt it-3 snin. Il-prodott fih partijiet żgħar. Periklu ta’ tgħaffiġ.
Dutch: Waarschuwing: Niet geschikt voor kinderen jonger dan 3 jaar. Product bevat kleine onderdelen. Verstikkingsgevaar.
Polish: Ostrzeżenie: Nieodpowiednie dla dzieci poniżej 3 lat. Produkt zawiera małe części. Ryzyko zadławienia.
Portuguese: Atenção: Não adequado para crianças menores de 3 anos. Produto contém peças pequenas. Perigo de asfixia.
Romanian: Avertisment: Nu este potrivit pentru copiii sub 3 ani. Produsul conține piese mici. Pericol de sufocare.
Swedish: Varning: Ej lämplig för barn under 3 år. Produkten innehåller små delar. Kvävningsrisk.
Slovakian: Upozornenie: Nevhodné pre deti do 3 rokov. Produkt obsahuje malé časti. Nebezpečenstvo udusenia.
Slovenian: Opozorilo: Ni primerno za otroke mlajše od 3 let. Izdelek vsebuje majhne dele. Nevarnost zadušitve.
Spanish: Advertencia: No apto para niños menores de 3 años. El producto contiene piezas pequeñas. Peligro de asfixia.
Czech: Upozornění: Nevhodné pro děti do 3 let. Výrobek obsahuje malé části. Nebezpečí udušení.
Hungarian: Figyelmeztetés: 3 év alatti gyermekek számára nem alkalmas. A termék apró részeket tartalmaz. Fulladásveszély.

Care

Shipping & Returns

Germany - free shipping from 75 € order value

If you order our design products by 2 p.m., you will usually receive them within 1-2 working days.

All later orders on working days, which only contain products that can be delivered immediately, will be dispatched on the following working day

Europe

Products that can be delivered immediately will usually be with you within 4-6 working days.

How is my order shipped?

Your order will be shipped via our partners DHL & UPS within Germany and the EU.

How much are the shipping costs?

Within Germany, many orders are shipped free of charge. We charge a flat rate of €5.90 for the shipping of your order within Germany and shipping is free for you from an order value of €75.

The free shipping offer applies to standard shipping. The value of the goods after a possible return is decisive. If the value of the goods falls below €75 as a result of exercising your right of withdrawal, the shipping postage of €5.95 will be charged and offset against your refund for the return.

Bulky goods shipping costs of €19.95 may apply for individual items that exceed the standard package size. These will be calculated at check-out.

Shipping to most EU countries costs a flat rate of €9.90. All shipping details

How can I return products?

You can return ordered products up to 30 days after receipt of your order. More information

If you would like to return an item, send us an email to orders@charlesandmarie.com with the order number and information about which products you would like to return. Please pay for the return shipping - this of course does not apply to justified complaints.

A different delivery time is displayed

If a product can only be pre-ordered or is not in stock, it cannot be delivered immediately. In this case, you can find the deviating delivery time on the product page. As soon as we have the product available and dispatched again, you will receive it within the delivery times stated above.

Product compliance & safety

Manufacturer information & person responsible for product safety in the EU:
Hersteller/Manufacturer:
HELVETIQ Sàrl
Avenue des Acacias 7
1006 Lausanne
Switzerland
info@helvetiq.ch

Distribution:
Charles & Marie GmbH & Co. KG
Taubenweg 7
61462 Königstein
Deutschland
+496174203045
gpsr@charlesandmarie.com

€19,90

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