Cooling Towel "Minus Degree Cool" – Cotton · Navy · 23 cm | 100percent

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Description

100PERCENT

For everyone who runs hot in summer – cools down even before the towel gets wet.

The MINUS DEGREE -Cool is a cooling towel by 100percent that brings together two Japanese quality standards: the outer face in Imabari cotton – from Japan’s most celebrated textile region, Ehime – and the inner face in ZEROCOOL, a contact-cooling material by Nemours. The result: a 23 × 23 cm towel in Navy that feels cooler than ordinary fabric even when dry – and noticeably cool when damp.

23 × 23 cm · Imabari cotton · ZEROCOOL · Navy · Made in Japan

ZEROCOOL is a contact-cooling technology: the inner face draws body heat away from the skin faster than cotton – which creates an immediate cooling sensation on contact, without any moisture. Dampen the towel and the effect intensifies significantly. When the inner face warms up again, a few quick waves in the air reactivates the cooling. No batteries, no chemicals: just material science.

The outer Imabari cotton face makes the MINUS DEGREE -Cool genuinely everyday-ready: soft, absorbent, pleasant on skin – a premium towel even without the cooling effect. Designed by Hiroki Yoshitomi for 100percent, Japan.

Product nameMINUS DEGREE -Cool
ColourNavy
Dimensions23 × 23 cm
Outer face100 % cotton (Imabari cotton)
Inner facePolyethylene 50 % · Polyester 50 % (ZEROCOOL)
DesignHiroki Yoshitomi
OriginJapan
Brand100percent

How does the MINUS DEGREE -Cool cool down when it’s still dry?

The ZEROCOOL inner face conducts body heat away from the skin faster than regular fabric – this is called contact cooling. The moment the material touches skin it feels cooler, with no moisture needed. Dampen it and the effect strengthens noticeably. When the inner face warms up, wave it briefly in the air and the cooling returns immediately.

Who is the MINUS DEGREE -Cool the right gift for?

For anyone who struggles with summer heat: commuters on packed public transport, runners and cyclists, people who work outdoors, or simply someone who spends every summer looking for relief. A thoughtful, practical gift that genuinely helps – in Navy, a colour that works with everything.

What is Imabari cotton and why does it matter?

Imabari is a city in Ehime Prefecture on Shikoku island, Japan – the country’s most celebrated towel-making region since the Meiji era. Imabari-certified textiles are known for exceptional softness, absorbency, and durability over many washes. The Imabari certification is the highest quality mark in the Japanese towel market.

How do I use it best during sports?

Dampen the towel, wring it out lightly, and place the ZEROCOOL inner face against your neck, wrist, or forehead. The contact-cooling effect is strongest when the material is directly on skin. When it warms up, a few waves in the air bring the cooling back. The 23 × 23 cm format fits easily into any gym or running bag.

Can I also use it as a regular hand or face towel?

Yes – the outer Imabari cotton face is soft, absorbent, and gentle on skin. The MINUS DEGREE -Cool works equally well as an everyday hand towel, face towel, and cooling towel. Two functions in one compact piece.

What does the name “MINUS DEGREE” mean?

It’s the product’s core promise: the towel lowers the felt temperature on your skin – by degrees below what you’d expect from ordinary fabric. Not through ice or active cooling, but through the ZEROCOOL material, which draws body heat away faster than standard textiles.

What occasions is it suited to as a gift?

Especially well-suited for Father’s Day, Mother’s Day, as a birthday gift for athletes or outdoor enthusiasts, or as a thoughtful present for anyone who spends a lot of time outside in summer. Navy is versatile enough for any style – a gift that will actually be used.

Can I order the MINUS DEGREE -Cool as a corporate gift?

Click on “Corporate Gifts” at the top of the menu – you’ll find all information about quantities, conditions and personal consultation there.

MINUS DEGREE -Cool – give this gift now or discover it for yourself.

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