{"product_id":"taschenmesser-sidewinder-mini-aluminium-6-cm-craighill","title":"Pocket Knife Sidewinder Mini – Aluminum · 6 cm | Craighill","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003e38 grams. Always on the keyring. And still the knife everyone asks about.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe Craighill Sidewinder Knife Mini is not simply a smaller Sidewinder – Craighill describes it as “truncated rather than scaled down”: a distinct interpretation of the kinetic concept for daily keyring carry. At 38 g with a 3.3 cm blade, it is featherlight. With its lateral rotational opening mechanism, it is anything but ordinary. Designed by Chen Chen \u0026amp; Kai Williams, Brooklyn.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eKeyring loop · Kinetic flipper mechanism · 38 g · Sandvik 12C27N · Anodized aluminium · For Life Guarantee\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eThe gift for the person who needs a helping hand every day\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eA cardboard box. A foil wrapper. A letter. Small tasks that repeat daily and for which you either reach for scissors or strain your fingernails. The Sidewinder Mini solves exactly that – and it lives on the keyring, so it is always there when you need it. One owner wrote: “The knife is compact and allows me to quickly reach for it when I need a helping hand opening a box throughout my day.”\u003c\/p\u003e\u003cp\u003eWhat makes the Mini exceptional is the mechanism. The lateral rotational motion that the Sidewinder is known for is not lost here – it is compressed. Design Milk described the Sidewinder as an object “under the guise of a kinetic sculpture.” The Mini carries that idea on your keyring every single day.\u003c\/p\u003e\u003cp\u003eFeatured in: Gear Patrol, Design Milk, New Atlas. Rated 4.7\/5 stars. Backed by the Craighill For Life Guarantee: repair or replacement, no time limit.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eWhy 38 grams is a selling point\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eA keyring knife you can feel loses its spot. The Sidewinder Mini weighs 38 g – barely more than a large key. The keyring loop keeps it secure, the flipper mechanism opens the blade quickly and safely, and the liner lock holds it reliably in place. Blade length 3.3 cm in Swedish Sandvik 12C27N steel: sharp, corrosion-resistant, re-sharpenable.\u003c\/p\u003e\u003cp\u003eAs a gift: the Mini reaches everyone who values tools and understands design. It is the knife for everyday people with good taste – and for anyone who already has everything, just not a knife by Chen Chen \u0026amp; Kai Williams.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill, Brooklyn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eChen Chen \u0026amp; Kai Williams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade length\u003c\/td\u003e\u003ctd\u003e3.3 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosed\u003c\/td\u003e\u003ctd\u003e6.0 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOpen\u003c\/td\u003e\u003ctd\u003e9.3 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e38 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade steel\u003c\/td\u003e\u003ctd\u003e12C27N (Sandvik)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBody\u003c\/td\u003e\u003ctd\u003eAnodized aluminium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eLock\u003c\/td\u003e\u003ctd\u003eLiner lock, flipper\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eExtras\u003c\/td\u003e\u003ctd\u003eKeyring loop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eGuarantee\u003c\/td\u003e\u003ctd\u003eFor Life Guarantee (Craighill)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs the Sidewinder Mini genuinely suited for keyring carry?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes – that is exactly what it was built for. At 38 g with a built-in keyring loop and compact dimensions of 6.0 × 3.3 × 3.6 cm (closed), it is a genuine keyring companion. It disappears until you need it.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs the mechanism difficult to figure out?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNot for long. One owner wrote: “It took me a few minutes to figure it out, and it is a very clever design.” The lateral rotational motion is unfamiliar but intuitive – once you have done it once, you don’t forget it. That is the heart of the Sidewinder design.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs the Mini really just a smaller Standard model?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNo. Craighill describes it as “truncated rather than scaled down” – a distinct interpretation, not a miniaturised copy. The Mini has a flipper mechanism and a keyring loop that the Standard does not. Both share the Sidewinder mechanism and the same design language, but they are built for different use profiles.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow sharp is the Mini blade?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eVery sharp. One owner wrote: “It’s very sharp and has come in handy plenty of times already.” The Sandvik 12C27N blade holds a good edge for EDC tasks like opening boxes, cutting packaging, or slicing cord. At 3.3 cm blade length, the Mini is optimised for light to medium daily cutting.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is the Sidewinder Mini the right gift for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor anyone who opens parcels daily, needs a small cutting tool on the go, and doesn’t want to compromise on design. For men and women who already own many good things but don’t yet have a kinetic knife on their keyring. Also ideal as a companion gift alongside a larger purchase – or as a “gift to myself.”\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eCan the Mini be carried without a keyring?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYes. The keyring loop is a feature, not a requirement. The Mini can also be carried in a trouser pocket, a bag, or a case. Its compact dimensions make it comfortable in any carry configuration.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow is the Sidewinder Mini rated?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003e4.7 out of 5 stars from 6 reviews. Owners praise the compactness, quality, and the distinctive mechanism. One owner summed it up: “Love the design on this thing and it’s super compact, great keychain knife. It’s very sharp and has come in handy plenty of times already.”\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the For Life Guarantee work?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCraighill repairs or replaces any Sidewinder Mini that fails under normal use – no time limit. The For Life Guarantee applies to all Craighill products. Claims are handled directly through Craighill.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eThe Sidewinder Mini – 38 grams of kinetic design, there every day when you need it. Discover it now.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eThe Mini is not the Sidewinder in small format – it is a different, more independent answer to the same question.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eChen Chen and Kai Williams did not simply design a smaller Sidewinder for Craighill. The Mini is “truncated rather than scaled down”: a condensed, autonomous interpretation of the Sidewinder concept. At 38 g, with flipper mechanism, keyring loop, and 3.3 cm blade length, it is the answer to a different use question. And a designerly interesting one at that.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eTruncated not scaled · Flipper mechanism · Keyring loop · 38 g · Sandvik 12C27N · Chen Chen \u0026amp; Kai Williams\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eAn independent design decision\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eMost variants of a design object are scalings. The Mini Sidewinder is not. Where the Standard model expresses the full kinetic mechanism with weight and presence, the Mini condenses the same idea into a format that is carried on the body daily – on the keyring, in an inner pocket, in the hand.\u003c\/p\u003e\u003cp\u003eThe Mini’s flipper mechanism differs from the Standard: it is oriented toward fast, one-handed operation – in the context of daily use. The liner lock holds reliably. The keyring loop integrates the knife into everyday life without demanding extra attention.\u003c\/p\u003e\u003cp\u003eAnd the Sidewinder mechanism itself? It is there. Compressed, but not compromised. The Mini opens laterally – and anyone who has experienced that once understands why Design Milk described the Sidewinder as a kinetic sculpture.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eFormat and material\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eBlade length 3.3 cm in Sandvik 12C27N – Swedish steel with high corrosion resistance and good edge retention for EDC demands. Anodized aluminium body: 38 g total weight. Dimensions closed: 6.0 × 3.3 × 3.6 cm. This is a knife that disappears into daily life – until you need it.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill, Brooklyn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eChen Chen \u0026amp; Kai Williams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade length\u003c\/td\u003e\u003ctd\u003e3.3 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosed\u003c\/td\u003e\u003ctd\u003e6.0 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOpen\u003c\/td\u003e\u003ctd\u003e9.3 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e38 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade steel\u003c\/td\u003e\u003ctd\u003e12C27N (Sandvik)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBody\u003c\/td\u003e\u003ctd\u003eAnodized aluminium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eLock\u003c\/td\u003e\u003ctd\u003eLiner lock, flipper\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eExtras\u003c\/td\u003e\u003ctd\u003eKeyring loop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eGuarantee\u003c\/td\u003e\u003ctd\u003eFor Life Guarantee (Craighill)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does “truncated rather than scaled down” mean?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eCraighill uses this phrase to describe that the Mini is not a miniaturised copy of the Standard Sidewinder. Instead, it is an independent construction that reinterprets the Sidewinder principle – lateral mechanism, kinetic opening – in a different format and with different priorities (keyring, daily carry).\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat design intelligence is in the Mini’s flipper mechanism?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe flipper enables one-handed opening optimised for the keyring context: fast, reliable, without needing to remove the knife from a clip or pocket. Combined with the lateral Sidewinder mechanism, it produces an opening motion that is more compact than the Standard but equally distinctive.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eDoes the mechanism lose quality in the Mini version?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNo. The owner who wrote “a little awkward to deploy” also explained: “which is completely due to the neat aesthetic design — the trade off is worth it.” The mechanism is the design statement – not a quality compromise, but a deliberate design decision.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat colour variants are available for the Mini?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe anodized aluminium is available in several colours. Current variants are shown directly on the product page.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow does the Mini relate to other Craighill objects?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe Mini Sidewinder is part of Craighill’s approach to rethinking everyday objects with design rigour. It shares the same product philosophy as the Craighill Rolle Pen, Camp Cup, and other Craighill staples: function is not reduced – the path to function is designed.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow well does the 3.3 cm blade hold its edge in daily use?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe 12C27N blade holds its sharpness well for light EDC tasks. It can be easily re-sharpened. For any more significant damage, the For Life Guarantee applies.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHas the Sidewinder Mini been covered in relevant media?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe Sidewinder as a product line has been featured in Gear Patrol, Design Milk, and New Atlas. The Mini carries the same design DNA and is part of the same collection. User reviews on the product page show 4.7 out of 5 stars.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWho is Craighill’s target audience for the Mini?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePeople who are on the move daily and want a small, sharp tool with them that does not compromise on design. The target group is not the tactically-focused EDC community – but design-conscious people who value everyday tools made with aesthetic intention.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eSidewinder Knife Mini – kinetic design that disappears into daily life and still gets noticed.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eCRAIGHILL\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eThe Mini is the impulse purchase that is still on the keyring a year later.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eFor concept stores, design retailers, and EDC specialists: the Craighill Sidewinder Knife Mini is the product for the lower price point with daily brand visibility. 38 g, keyring loop, flipper mechanism – and the same kinetic Sidewinder mechanism as the larger model. Editorial coverage from Gear Patrol, Design Milk, and New Atlas. Rating: 4.7\/5.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eImpulse price point · Keyring positioning · Daily brand exposure · 4.7\/5 · For Life Guarantee · Craighill Brooklyn\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eTrade arguments\u003c\/p\u003e\u003cdiv class=\"cm-body\"\u003e\u003cp\u003eThe Sidewinder Mini addresses a lower entry price than the Standard model and is better suited for impulse purchase and display placement. The keyring loop is a decisive trade advantage: a knife that lives on the keyring daily exposes the Craighill brand daily. That increases brand affinity and referral rate.\u003c\/p\u003e\u003cp\u003eThe kinetic mechanism works as a sales argument in the Mini too – in the customer’s hand. The flipper enables a fast one-handed demonstration – easy to show, immediately understood. The keyring loop makes the intended use case instantly clear.\u003c\/p\u003e\u003cp\u003eThe Craighill For Life Guarantee lowers the purchase barrier even at a lower price point: the customer is not only buying the knife – they are buying the assurance that it will be repaired or replaced if needed.\u003c\/p\u003e\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eBrand\u003c\/td\u003e\u003ctd\u003eCraighill, Brooklyn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eChen Chen \u0026amp; Kai Williams\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade length\u003c\/td\u003e\u003ctd\u003e3.3 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eClosed\u003c\/td\u003e\u003ctd\u003e6.0 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOpen\u003c\/td\u003e\u003ctd\u003e9.3 × 3.3 × 3.6 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eWeight\u003c\/td\u003e\u003ctd\u003e38 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBlade steel\u003c\/td\u003e\u003ctd\u003e12C27N (Sandvik)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eBody\u003c\/td\u003e\u003ctd\u003eAnodized aluminium\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eLock\u003c\/td\u003e\u003ctd\u003eLiner lock, flipper\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eExtras\u003c\/td\u003e\u003ctd\u003eKeyring loop\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eGuarantee\u003c\/td\u003e\u003ctd\u003eFor Life Guarantee (Craighill)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich retail segments does the Sidewinder Mini fit?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003ePremium design gifts, concept stores, stationery retailers with accessories sections, EDC specialty shops, and any format where impulse purchase at checkout or on display tables is possible. The Mini is better suited than the Standard for checkout placements and prominently positioned displays.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eMini or Standard – which model to stock first?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFor impulse purchase and display placement: the Mini. For the design gift and collector wall: the Standard. Ideally carry both, covering different price points and use profiles. If only one SKU is possible, the Mini offers the lower entry price and faster rotation.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eDoes the mechanism need explaining at the point of sale?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eRarely. The Mini’s flipper mechanism can be demonstrated quickly. The keyring loop makes the intended use immediately clear. A sample piece for handling on the display is recommended – the mechanism sells itself once someone has it in their hand.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs the Mini a seasonal or year-round product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYear-round EDC product with peaks at Christmas and Father’s Day. The keyring positioning also makes it attractive as a small companion gift – not only as the main gift. This extends the relevant purchase occasion beyond pure seasonal peaks.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eCraighill Sidewinder Knife Mini – for retail partners who carry kinetic design at the entry price point.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"Craighill","offers":[{"title":"Default Title","offer_id":54821100257548,"sku":"CRH_0051_00_MI","price":140.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/283709-craighill-sidewinder-knife-mini-taschenmesser-pocket-knife-stimmungsbild-mood-0.jpg?v=1780764133","url":"https:\/\/charlesandmarie.de\/en\/products\/taschenmesser-sidewinder-mini-aluminium-6-cm-craighill","provider":"Charles \u0026 Marie's Design- \u0026 Geschenke-Shop","version":"1.0","type":"link"}