{"product_id":"fleur-de-sel-9-griechische-inseln-150-g-yiayia-friends","title":"Fleur de Sel – 9 Greek Islands · 150 g | Yiayia \u0026 Friends","description":"\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eYIAYIA AND FRIENDS\u003c\/span\u003e\u003c\/span\u003e · \u003cspan\u003eGreece\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eThe salt yiayia doesn’t put in the drawer. She puts it on the table.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eYiayia didn’t settle for the first salt she found. She gathered the best from nine Greek islands — because that’s what yiayias do. Now this Fleur de Sel sits on your table, not in the spice drawer. Sprinkle it on a fried egg, finish your avocado toast, or pair a few flakes with a square of dark chocolate. One pinch of this salt turns a meal into a memory.\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe salt completes the yiayia table alongside the olive oil — two products from the same culinary universe, made for the same generous spirit. A considered host gift. A kitchen companion. A quiet statement on your dining table.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eNine Greek islands · Red Dot: Best of the Best 2024 · 100% sea salt, zero additives\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eVolume\u003c\/td\u003e\u003ctd\u003e150 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eType\u003c\/td\u003e\u003ctd\u003eFleur de Sel (natural sea flakes)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eIngredients\u003c\/td\u003e\u003ctd\u003e100% sea salt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eAdditives\u003c\/td\u003e\u003ctd\u003enone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eNine Greek islands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eBeetroot Design Group, Thessaloniki\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eAward\u003c\/td\u003e\u003ctd\u003eRed Dot: Best of the Best 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is Fleur de Sel best used for — and what should it not be used for?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eFleur de Sel is a finishing salt — it belongs at the end, never in the pot. Sprinkle it on a fried egg, press a few flakes into avocado toast, finish a fillet of grilled fish, or place it on a square of dark chocolate. Its delicate texture and natural moisture dissolve into the dish at the moment of eating, a quality that sustained heat destroys. Save it for the table, not the hob.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhich specific Greek islands does the salt come from?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eYiayia draws from nine Greek islands — the exact names are her secret. That’s curation, not mystery: nine sources instead of one means the best of each, not a compromise. Most sea salts commit to a single origin. Yiayia edited hers.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eIs this a gift or something I buy for myself?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eBoth. As a host gift it is small, considered, and genuinely useful — the kind of thing people remember long after the visit. As a kitchen companion it stays in rotation for months. Those who discover it tend to reach for it again and again, and often add it to future gift baskets alongside the yiayia olive oil.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eDoes this salt pair well with the yiayia olive oil?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNaturally. The olive oil and the salt share the same design universe, the same philosophy, and the same table. A drizzle of yiayia olive oil, a pinch of yiayia salt — the combination was not planned as a marketing set. It just makes sense.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow long does 150 g last?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eUsed as a finishing salt, 150 g lasts a surprisingly long time — months in a regular household. A pinch goes a long way when the salt is this good. The jar is generous enough to give as a gift and still keep something for yourself.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat sets this apart from Guérande or Ibiza sea salt?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eMost premium salts commit to a single source. This one draws from nine Greek islands — an editorial decision, not a supply constraint. The packaging belongs to a design system awarded the Red Dot: Best of the Best 2024, one of the highest distinctions in international design. The salt earns its place on the table for what it tastes like — and for what it looks like when it sits there.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eA natural host gift, a birthday basket essential, a permanent companion to the yiayia olive oil. Curated by Charles \u0026amp; Marie.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-product\"\u003e\u003cp class=\"cm-label\"\u003e\u003cspan\u003e\u003cspan\u003eYIAYIA AND FRIENDS\u003c\/span\u003e\u003c\/span\u003e · \u003cspan\u003eGreece\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"cm-tagline\"\u003e\u003cem\u003eThe salt that doesn’t disappear into a spice drawer.\u003c\/em\u003e\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eBeetroot Design Group from Thessaloniki built a brand around a Greek grandmother — the yiayia — as an archetype of unconditional trust and hard-won knowledge. The branding system for yiayia and friends was awarded the Red Dot: Best of the Best 2024, one of the highest distinctions in international product design. This Fleur de Sel belongs to that system: natural sea flakes from nine Greek islands, 100% sea salt, zero additives — and a table presence that the packaging earns on its own.\u003c\/p\u003e\u003cp class=\"cm-intro\"\u003eThe yiayia salt is not stored away. It sits next to the olive oil on an open kitchen shelf, or as a permanent guest on the dining table. That is not a display choice — it is a design outcome. When a salt jar looks like this, it lives where it can be seen.\u003c\/p\u003e\u003cdiv class=\"cm-highlight\"\u003eBeetroot Design Group, Thessaloniki · Red Dot: Best of the Best 2024 · Nine Greek islands\u003c\/div\u003e\u003cp class=\"cm-section-label\"\u003eProduct details\u003c\/p\u003e\u003ctable class=\"cm-table\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eVolume\u003c\/td\u003e\u003ctd\u003e150 g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eType\u003c\/td\u003e\u003ctd\u003eFleur de Sel (natural sea flakes)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eIngredients\u003c\/td\u003e\u003ctd\u003e100% sea salt\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eAdditives\u003c\/td\u003e\u003ctd\u003enone\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eOrigin\u003c\/td\u003e\u003ctd\u003eNine Greek islands\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eDesign\u003c\/td\u003e\u003ctd\u003eBeetroot Design Group, Thessaloniki\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\u003ctd\u003eAward\u003c\/td\u003e\u003ctd\u003eRed Dot: Best of the Best 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cp class=\"cm-section-label\"\u003eFrequently asked questions\u003c\/p\u003e\u003cdiv class=\"cm-faq\"\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhere on a countertop or table does this sit best?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eNext to the olive oil on an open kitchen shelf, or as a permanent fixture on the dining table. The packaging is designed to be visible, not stored away. On a cheese board, alongside a bottle of good wine, or as part of a considered kitchen display — the yiayia salt finds its place wherever objects are kept with intention.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat does Red Dot: Best of the Best mean for this product?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eRed Dot: Best of the Best is the highest distinction within the Red Dot Award programme — reserved for work that sets new benchmarks in its field. The 2024 award recognises the full branding system this product belongs to, created by Beetroot Design Group in Thessaloniki. For this salt, it means the packaging is not decorative: it is part of a design conversation that has reached the highest international level.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eWhat is the eye motif on the packaging?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eThe eye is a recurring visual element across the yiayia and friends brand system, developed by Beetroot Design Group. It serves as the brand’s “silent logo” — present across every product in the range and immediately recognisable without text. Part of Beetroot’s broader colour system and graphic language, it gives the packaging a consistent identity across any shelf or table setting.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eHow do you keep the salt fresh and clump-free?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eStore in a cool, dry place away from direct light and heat sources. Fleur de Sel is hygroscopic — it absorbs moisture from the surrounding air — so humidity is the main concern. A shelf or drawer well away from the hob and the steam of a kettle is ideal. Keep the container closed between uses.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"cm-faq-item\"\u003e\u003cp class=\"cm-faq-q\"\u003eFleur de Sel vs. regular sea salt — what is the actual difference?\u003c\/p\u003e\u003cp class=\"cm-faq-a\"\u003eRegular sea salt is harvested from the lower layers of salt pans and then dried, ground, and processed. Fleur de Sel forms at the surface under specific weather conditions — low wind, sustained sun, the right temperatures — and is collected as a delicate upper crust. The result is a lighter texture, a more complex flavour profile, and a higher natural moisture content. It is a finishing salt: the difference is most apparent at the moment of eating, not during cooking.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"cm-cta\"\u003e\u003cp\u003eFrom a brand that treats salt as a design object and a table companion. Curated by Charles \u0026amp; Marie.\u003c\/p\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"yiayia","offers":[{"title":"Default Title","offer_id":62042964656396,"sku":"YIA_0002_00_00","price":14.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0065\/0104\/0226\/files\/307021-yiayia-fleur-de-sel-meersalz-sea-salt-streuen-pouring-meer-sea.jpg?v=1787139874","url":"https:\/\/charlesandmarie.de\/en\/products\/fleur-de-sel-9-griechische-inseln-150-g-yiayia-friends","provider":"Charles \u0026 Marie's Design- \u0026 Geschenke-Shop","version":"1.0","type":"link"}